Princes of Print versus Warlords of the Web? GerrandPeter 2017 Review of Margaret Simons The Content Makers: Understanding the Media in Australia. (Penguin Australia, September 2007, 528 pp. Paperback, RRP $34.95. ISBN 9780143007852.) Copyright 2007 Peter Gerrand. No part of this article may be reproduced by any means without the written consent of the publisher.