%0 Journal Article %A Jevons, Colin %D 2017 %T Beyond brandTM %U https://bridges.monash.edu/articles/journal_contribution/Beyond_brandTM/4968332 %R 10.4225/03/590a80fd4bbd6 %2 https://bridges.monash.edu/ndownloader/files/8357756 %K 10.2104/mbr06002 %K 1959.1/789104 %K Phishing %K Branding %K journal article %K Value %K monash:110497 %K Marketing %K 1833-4091 %X Branding is more than a logo, a symbol or mere advertising, says Colin Jevons. Copyright 2006 Colin Jevons. No part of this article may be reproduced by any means without the written consent of the publisher. %I Monash University