10.4225/03/590a8acec339c Bender, Mark Mark Bender Whats in a name?: names, domains and trademarks Monash University 2017 Trademark journal article monash:110622 1959.1/789492 Names Internet Domains 1833-4091 10.2104/mbr07024 2017-05-04 01:58:37 Journal contribution https://bridges.monash.edu/articles/journal_contribution/Whats_in_a_name_names_domains_and_trademarks/4968614 A clearer understanding of the legal entitlements conferred by domain names registration is imperative for business, says Mark Bender. Copyright 2007 Mark Bender. No part of this article may be reproduced by any means without the written consent of the publisher.