@article{Fry2017, author = "Fry, Tim R. L. and Broadbent, Simon and Dixon, Janine M.", title = "{Estimating Advertising Half-life and the Data Interval Bias}", year = "2017", month = "6", url = "https://bridges.monash.edu/articles/journal_contribution/Estimating_Advertising_Half-life_and_the_Data_Interval_Bias/5073550", doi = "10.4225/03/5934f4b2230e3" }