@article{Lazarevic2017, author = "Lazarevic, Violet and Petrovic-Lazarevic, Sonja", title = "{Raising brand equity to generation Y}", year = "2017", month = "6", url = "https://bridges.monash.edu/articles/journal_contribution/Raising_brand_equity_to_generation_Y/5090194", doi = "10.4225/03/5938aa3cb7f1d" }