10.26180/5d956c0a6d913 Sean James Sands Sean James Sands Consumer Responses to In-Store Themed Events Monash University 2019 Consumer behavior Victoria Melbourne Merchandising Management Public opinion Display of Merchandise Attitude Surveys Retail Stores marketing In-store Retail experience Retail Atmosphere Shopping behaviour Marketing Management (incl. Strategy and Customer Relations) 2019-10-03 03:33:28 Thesis https://bridges.monash.edu/articles/thesis/Consumer_Responses_to_In-Store_Themed_Events/9932477 This research investigates how in-store themed events affect consumer behaviour. Consumer responses to in-store events are studied at two distinct points in the shopping process. The first is at the point a consumer decides where to shop. Specifically, we are interested in how the in-store themed event impacts store choice and its effect on the consumer's anticipated experience. The second point in the shopping process is within the retail setting. Here we are interested in how the presence of a themed event might impact consumers' in-store behaviour. […]